Some things never fail to stir the inner vacationer in us-bottled white sand from a beach somewhere in the Pacific; a map, maybe; sunset photos from an island on the other side of the planet. Advertising specialties that tap the adventurer in us are received happily. They allow us the chance to dream, to desire, to expect that soon we will be able to manage to pay for that getaway or have the time to spare.
One particular Aussie t-shirt company has the tagline, “It’s summer somewhere,” which makes a lot of sense.
If you are the owner or head of a travel agency, surf or beach shop, or a resort, who says you can not distribute promotional gifts such as sunblock, a beach towel, or flip-flops to patrons and partners in the middle of winter? Who says anyone had to sulk just because they happened to be in the wrong location? If anything, these getaway-themed corporate gifts should be taken as a representation of something to look forward to, literally like a ray of sunshine in dark skies.
The Good Life
Marketing campaigns with beach or travel themes are always in style because they encompass everything that is fun about life, says one advertising specialties dealer. They leave us with this warm, cheery feeling. It is an invite to celebrate life.
Popular resort-themed advertising specialties include flip-flops, beach towels, sunblock, and tank tops invoke this fun feeling of the sun, sand, and sea. These business giveaways usually come in bright, flashy colors for that summer look, enticing and inviting your recipients to savor the summer.
Indeed, the campaign to bringing in sales does not end with promotional gifts. Service should always be on top of a resort or hotel’s list, and by that we mean they should not forget to supply accommodations with logo advertising items like pens, soap, mini lotion and oil bottles, notepads, and sewing kits.
Traveler inns, resorts, bed-and-breakfasts, and hotels can also use promotional products as merchandise to gain a little profit on the side. Printed totes, key holders, beer and coffee mugs, charm bracelets, T-shirts, visors, fridge magnets, and sunglasses will always be profitable advertising specialties, especially for vacationers who want to bring home a tangible piece of the memorable vacation back to the cold with them.
Of course, do not discount the fact that those making the trip will also be bringing youngsters with them. Stuff your gift shop with children’s hats and caps, dental travel sets, crayons, socks, T-shirts, coloring books, slippers, and other kiddie advertising specialties.
All-year-round travel essentials
However, says another corporate gifts vendor we consulted, you do not have to bleed that summer theme dry.
Consider giving out all-season advertising specialties such as bag tags, foot spa essentials, travelers kits, totes, and passport holders once summer is over.
For campaigns targeting corporate executives who are frequently on the go, you might want to send out advertising specialties like alarm clocks, garment bags, travel pillows, garment bags, mini shoe polishing kits, pill cases, and road atlases and maps. Despite the fact that most of their travel may not exactly be the kind of getaway they were expecting, the idea of comfort on the road or on the plane will be much appreciated.
Marcelo Bobbet is a corporate gifts adviser on Top Selling Promotional Mugs & Custom Promotional Mugs. Read posts by Marcelo Bobbet & know how you can market your business.
